I should also consider if this is related to the media or entertainment. Maybe a new TV show or a character named Oskar that's targeting young boys, with "Pojkart" indicating it's aimed at boys. But the user mentioned "deep content," so it's more likely an educational or social initiative rather than a media product.
In Sweden, there are some initiatives related to gender equality, like "pojkvård" (boy care) or "pojkutbildning" (boy education), aiming to address how boys are treated in society, school, and media. "Oskar" could be part of an organization's name or a campaign. Maybe "Oskar New" is a new project focusing on boys? pojkart oskar new
For deeper insights, connecting with Swedish educational resources or gender equality forums would be ideal. I should also consider if this is related