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Google Gets Stricter, AI Gets Pickier, and You Get the Playbook
Your MarketingAIād update on the SEO, content, and AI trends shaping how you work (and win) āļøIn this issue: key insights from Googleās latest algorithm updates, new research on how AI platforms are shaping discovery, and a surprising test that shows the outsized influence of footers on AI
Project Management for SEOs and Content Teams
Ever feel like marketing projects have a personal vendetta against your deadlines and budget? Youāre not imagining it. Turns out 79% of projects run over budget, and 62% fall behind schedule.* On the flip side, companies that nail project management outperform their competitors by 25% in revenue growth and
July Search Recap & August Action Items
If you were hoping for a quiet month in search, thatās adorable. Google rolled out another batch of updatesāsome of them obvious, some that will show up in your analytics before you see the announcement. Thereās a new AI button, more experiments with how results are grouped,